UGC Platform for Agencies
Source, hire, and manage vetted UGC creators for every client, in one white-label workspace.
Creators are reviewed for past work and platform activity before they appear in search results. Nobody is auto-imported from a scrape.
TikTok, Instagram Reels, YouTube Shorts, and Amazon, covered in one brief instead of four separate tools.
Usage rights are recorded per deliverable, not buried in a contract you have to dig up months later.
One flat plan plus a facilitation fee shown before you invite. No layered subscription-plus-percentage stack.
We don't publish a brand-logo wall or a customer count here. AgencyUGC is early. What's above is genuinely true today, and the pricing and workflow below are what you'd actually be buying.
Every other UGC tool assumes you have one brand. You have a roster.
Spreadsheets and DMs don't scale past two clients.
Most agencies start UGC sourcing in a shared spreadsheet and a pile of Instagram DMs. It works, right up until you're running six client accounts at once and can't remember which creator agreed to which rate for which brand. Deadlines slip between the cracks of separate group chats.
The outcome: a real workspace per client, not one messy tab for everyone.
Every client gets its own board: its own briefs, its own shortlist, its own deliverable tracker. Starter includes 3 client workspaces, Plus scales to 10 with 3 seats, Pro is unlimited.
Active briefs
4
Creators booked
11
Acme Skincare workspace, week of Jul 14
Finding the right creator eats an afternoon.
Scrolling hashtags to hand-pick a beauty creator who also happens to post in your client's price range is not a sourcing strategy, it's a scavenger hunt. And you have to redo it for every single client and every single niche.
The outcome: filter by platform, niche, and budget, get a matched shortlist in minutes.
The same matching engine behind the demo above runs the full marketplace: filter by platform, content type, niche, country, rate, and rating, then shortlist and invite without leaving the client's workspace.
2 of 14 matches shown
The tool's logo is on every report you send a client.
Most creator-sourcing tools are built for a single in-house brand team, so they slap their own branding on every brief, every link, every export. When you're the agency, that's a problem: your client is paying you for a service, not for a referral to some other platform.
The outcome: full white-label, up to a custom domain.
Starter strips the AgencyUGC badge off client-facing briefs. Plus adds your logo and brand colors. Pro gives you a custom domain and a fully branded client portal, so your client logs into your URL and never learns our name.
Nova Skin Creative Portal
Client-facing, Pro plan, custom domain
Nobody remembers what the usage rights actually covered.
Six months after a campaign, a client wants to run last year's UGC as a paid ad. Can they? Depends on what was agreed with that specific creator, for that specific deliverable, and good luck finding that email thread. Usage-rights disputes are one of the quiet risks agencies eat on behalf of clients who never think about it until it's a problem.
The outcome: rights logged per deliverable, checkable in seconds.
Perpetual or time-limited, organic-only or paid-ads-included, which channels: set once at invite time, stored against the exact piece of content, visible any time you or a client needs to check.
Deliverable · TikTok · Unboxing
Layered fees make it hard to price your own retainer.
Some competing platforms stack a monthly subscription on top of a marketplace fee of 7 to 20 percent, on top of the creator's own rate. By the time you've added it all up, it's genuinely hard to know what a video actually costs you, which makes it hard to price a client retainer with confidence.
The outcome: one flat plan, one visible facilitation fee, that's the whole bill.
You see your plan price on the pricing page and the facilitation fee on the invite screen before you commit. No surprise line item shows up on your card at the end of the month.
Illustrative, based on publicly listed competitor pricing as of Jul 2026. See the full comparison below.
Admin overhead quietly eats the margin you meant to keep.
Sourcing creators by hand isn't free, it just hides its cost in hours instead of dollars. Every hour a producer spends chasing a creator down is an hour not spent on the next client.
The outcome: resell UGC as a retainer deliverable with real margin math.
Agencies commonly mark up creator content 30 to 50 percent when it's a structured, repeatable line item instead of a one-off favor. The margin calculator further down lets you run your own numbers.
Creator cost
$150
Client price
$210
$60 margin per video, before volume
From a brief to a client-ready deliverable, without leaving the workspace.
Post a brief
Choose platform, content type, niche, and budget per video, exactly what you tried in the demo above, but saved against a specific client workspace.
Browse and shortlist matched creators
The marketplace filters to creators who fit the brief. Compare rate, rating, past niche work, and platform mix, then shortlist the ones worth inviting.
Invite, agree the rate, set usage rights
The creator accepts, the rate and rights scope get logged against the deliverable, and the campaign card moves to "drafting" so you can see status without asking.
Review, request revisions, approve
Drafts land in the deliverable tracker. Request a revision or approve, all inside the same client workspace, all logged with a timestamp.
Hand the client a branded report, or let them log in
Export a client-ready report, or on Pro, let the client see live status inside your branded portal. Either way, it reads as your agency's work.
What would you actually make on this?
Every agency's costs and markup are different, so instead of quoting an industry average, run your own creator cost and markup below. This is the same math you'd use to price a client retainer.
Client price
per video
Your margin
per video
Monthly margin
at your volume
At a markup and videos a month, that's in margin, every month, before you count what it saves you in producer hours.
Illustrative math based on the numbers you enter. Actual creator rates and your marketplace facilitation fee depend on plan and campaign.
The math your finance person actually wants to see.
Producers care about creator quality and turnaround. You care about whether this line item makes money and whether it creates risk you'll own later. Here's a worked example at a size a lot of agencies will recognize.
Worked example: an 8-client agency on Plus
Videos / month
120
8 clients × 15 videos
Margin / month
$7,200
at $60 margin per video
Plan cost
$149
Plus, billed monthly
Time back: one producer running 8 client accounts across separate spreadsheets and DMs commonly loses several hours a week just to status-chasing. Consolidating into one workspace with per-client boards gets most of that back for other billable work.
Risk avoided: usage-rights disputes are a real, if uncommon, cost. Logging rights at the deliverable level means you can answer "are we allowed to run this as a paid ad" in seconds instead of guessing.
Net read: a $149/mo plan sitting underneath roughly $7,200/mo in gross margin is not a hard case to make in a partner meeting.
How AgencyUGC actually compares to Billo, Insense, and JoinBrands.
Based on each company's publicly listed pricing and plan pages as of July 2026. We're not going to pretend the others are bad tools, they're not, they're just built for a different buyer.
| Feature | AgencyUGC | Billo | Insense | JoinBrands |
|---|---|---|---|---|
| Multi-client workspace | Yes, per-client boards | No, custom quote only | Limited, 5-brand cap | No, single-account model |
| White-label | Yes, up to custom domain | No | No | Light, top tier only |
| Transparent pricing | Yes, flat tiers | No, agency = quote-only | No, sub + fee stack | Yes, published tiers |
| Self-serve trial | Yes, no signup to match | Brand side yes, agency no | Yes, free trial | Yes, browse free |
| Marketplace fee | Flat plan + facilitation fee, lower on higher tiers | Per-video (~$99), no plan fee | 7–20% + subscription | 8–15% depending on tier |
"Isn't this just another marketplace with extra steps?"
No, the client workspace and white-label layer are the product, the marketplace is what sits underneath it.
"We already have a spreadsheet system that works."
It works until you add the 7th client, or until someone asks what the usage rights were on a video from March.
"Won't switching cost us more than it saves?"
Starter is $49/mo. Most agencies cover that with the margin on a single video.
When a 20-person agency or a franchise network needs more than self-serve.
SSO / SAML + SCIM
Provision and de-provision team seats through your identity provider.
Custom roles
Granular per-client permissions beyond owner, manager, and viewer.
Audit logs
Every rights change, invite, and approval, timestamped and attributable.
SLA
A dedicated account manager and a written response-time commitment.
DPA + MSA
A data processing agreement, security review, and custom invoicing or net terms.
Every tier is paid. No credit card required to browse or match.
Starter
Run a real client roster with a credible branded workflow.
/mo
billed $288/yr
billed monthly
- Up to 3 client workspaces
- Unlimited campaign briefs + creator shortlists
- Full creator sourcing (outreach + invite from marketplace)
- Deliverable + revision tracking, usage-rights log per deliverable
Plus
Full white-label and per-client reporting for a growing team.
/mo
billed $888/yr
billed monthly
- Up to 10 client workspaces
- 3 team seats with roles (owner / manager / viewer)
- Full white-label: custom logo + brand colors on client-facing briefs & approval links
- Per-client reporting dashboards (deliverables, spend, turnaround, performance notes)
Pro
A fully branded client portal for an established multi-client agency.
/mo
billed $2,988/yr
billed monthly
- Unlimited client workspaces
- 10 team seats + granular per-client permissions
- Custom domain / fully branded client portal (clients never see "AgencyUGC")
- Priority creator sourcing + curated shortlists
Enterprise
Talk to sales.
Contact sales
Custom pricing for your team
- SSO / SAML + SCIM provisioning, audit logs, custom roles
- Dedicated account manager + onboarding + SLA
- Master Services Agreement, security review, DPA, custom invoicing / PO / net terms
- Unlimited seats & workspaces, volume creator sourcing, custom integrations
Four kinds of teams, four different reasons to want one workspace.
Performance and paid-social agencies
A media buyer needs eight new ad-creative variations a week across three ad accounts, and static images have stopped moving the needle. The account team sources a batch of testimonial and unboxing videos per client, feeds them straight into the ad platform, and rotates creative before fatigue sets in, without waiting on an internal video team.
Full-service social agencies
Organic content calendars for six clients used to mean six separate creator relationships managed from memory. Now each client's board holds its own recurring briefs (a founder story here, a product demo there), so the monthly content calendar fills itself from a shortlist instead of a scramble.
Solo UGC strategists and consultants
One person running four client relationships needs to look bigger than they are. A light white-label on Starter means the briefs a solo consultant sends look like they came from a real agency operation, not a spreadsheet held together with good intentions.
DTC brands scaling in-house
A growth marketer at a direct-to-consumer brand doesn't want to hire a full-time producer just to keep the ad account fed with fresh creative. A single client workspace covers the sourcing and tracking without the overhead of a dedicated hire.
What actually goes into a brief that gets a good draft back on the first try.
A vague brief gets a vague video. Here's the anatomy of a brief that gives a creator enough direction to nail it without micromanaging the shoot.
Founder Story — Loop Home Goods
1Platform: TikTok, 30–45 seconds, vertical, native captions on.
Hook direction: open on the problem ("my kitchen drawer used to look like this"), not the product.
Do: show the product in real use. Don't: read a script word for word, sound like an ad.
Usage rights: perpetual, all channels, including paid whitelisting.
Deadline: first draft in 5 days, one revision round included.
Reference: two linked examples of the tone we want, not a script to copy.
Title and client tag. Keeps the brief searchable across every campaign in the workspace.
Format specs up front. Platform, length, and orientation, so a creator can say yes or no in seconds.
A hook, not a script. Direction beats a word-for-word script almost every time, creators know their own audience.
Explicit do's and don'ts. The single biggest driver of a good first draft.
Usage rights, stated plainly. Set once here, logged automatically against the deliverable.
A real deadline. Vague timelines produce vague urgency.
Reference, not restriction. Show the vibe, leave room for the creator's own voice.
Already using Insense, Billo, or a marketplace like JoinBrands?
You don't have to rip anything out on day one. Most agencies run a single client's next campaign on AgencyUGC first, compare the workflow and the invoice, and migrate the rest of the roster once it's proven out.
If quality and vetting is your main concern coming from a cheaper marketplace, it's worth reading how we approach finding and vetting UGC creators before you switch a single video.
Run one client's next brief here instead. Keep everything else exactly where it is. No migration, no commitment beyond a Starter plan.
Compare the all-in cost. Put the flat plan plus facilitation fee next to what you actually paid last month on the old tool, fees included.
Move the rest of the roster. Set up the remaining client workspaces once the first one has proven the workflow to your team.
What the rest of the UGC category looks like, publicly, as of mid-2026.
Insense Agency plan
$640–800/mo
4 seats, 5 brands, plus a 7% marketplace fee.
JoinBrands Max plan
$499/mo
Light white-label, plus an 8% marketplace fee.
Billo per-video
~$99
Agency access is a custom quote, not a self-serve plan.
Cohley platform license
Five figures/yr
Demo-gated, no published self-serve pricing.
Figures reflect each company's public pricing and plan pages as reviewed in July 2026 and are subject to change on their end. See our own pricing on the pricing page.
UGC and agency terms, defined plainly.
UGC (user-generated content)
Video or photo content made by a real creator that looks native to the platform, as opposed to a polished studio ad.
White-label
A platform rebranded to look like your agency's own product, hiding the underlying vendor from your client.
Creator brief
The direction sheet given to a creator: platform, format, hook, do's and don'ts, usage rights, and deadline.
Usage rights
The agreed scope for how a piece of creator content can be used: which channels, for how long, and whether paid ads are included.
Marketplace facilitation fee
A small fee a platform charges on top of the creator's rate for handling the sourcing, payment, and rights logging.
Retainer deliverable
A recurring line item billed to a client every month, as opposed to a one-off project.
Vetted creator
A creator whose past work and platform activity have been manually reviewed before being listed in a marketplace.
Multi-client workspace
A single account structured so each client's briefs, creators, and reports stay separated instead of mixed together.
Turnaround time
The time between a creator accepting a brief and delivering a first draft, usually a few days for straightforward formats.
Paid whitelisting / spark ads
Running a creator's own video as a paid ad from their handle, which requires the correct usage rights logged in advance.
Content calendar
The recurring schedule of briefs and deliverables an agency plans for a client's organic or paid channels each month.
Deliverable tracker
The board where each piece of content moves through invited, accepted, drafting, delivered, and approved.
Frequently asked questions
Source your next client's UGC without opening a new spreadsheet.
Match creators for a real brief above, no signup required. Save the shortlist and the account gate is a two-field modal, not a sales call.