Cohley Pricing for Agencies: What the Custom Quote Really Costs

Short answer: Cohley does not publish prices. Every plan is custom, priced on the amount of content you generate, and the only way to get a number is a 30-minute demo followed by a quote. There are two plans, Platform and Managed Services, and an optional paid 3-month pilot of either. Neither Cohley's site nor its G2 and Capterra listings show a starting price as of September 2026.

That is a problem for an agency in a specific way. You cannot quote a client retainer against a number you do not have, and a price that scales with content volume scales with exactly the thing your clients are paying you to grow. This article covers what Cohley's pricing page actually says, what the quote will be built on, what Cohley does well for an agency, where the quote-only model hurts, and what the flat-priced alternatives cost. We build one of those alternatives, so read the comparison as an outside view and confirm anything you plan to sign.

What Cohley's pricing page actually says

The pricing page's own line is "all plans have custom pricing based on the amount of content you generate, designed to scale with your needs." The comparison table on that page has exactly one differentiating row, "full management of creator relationships", which is not included on Platform and included on Managed Services. Everything else is a demo button.

How much does Cohley cost?

Cohley costs whatever the quote says, and the quote is built on content volume. Cohley has never published a per-asset rate or a monthly minimum, and the third-party review sites that usually leak a starting price for quote-only software do not have one for Cohley either. Influencer Marketing Hub's review says the same thing in its own words: Cohley keeps pricing private because there is no one-size-fits-all package.

What you can establish before the call is the shape of the bill. Three things drive it. First, volume: how many videos, photos, reviews and influencer posts a month across your roster. Second, format mix: professional photo and video, FTC-compliant product reviews and influencer campaigns are priced differently from short-form UGC. Third, service level: Platform, where your team runs briefs and creator relationships with support, or Managed Services, where Cohley's team runs them. The pilot is a fourth lever, because a 3-month paid pilot is a real commitment, not a trial, and it is the on-ramp to a longer contract.

Creator pay sits inside Cohley's model rather than beside it. Cohley processes creator payments, generates invoices and handles contracts and content rights on the platform, so the content volume you are quoted on already assumes creators are paid through Cohley. That is different from a marketplace like JoinBrands, which charges a subscription plus a percentage on top of creator pay, and different from AgencyUGC, where the plan is the whole platform cost and you agree rates directly with creators.

What Cohley does well for an agency

Cohley has an agency page, which already puts it ahead of GRIN, and the page is specific about the multi-client case. It says its most successful agency partners use Cohley for many brands, and it quotes Power Digital Marketing's managing director of social on workflow efficiency. The platform's strengths line up with what a mid-size or enterprise agency needs:

• Rights in perpetuity. Content generated on Cohley can be used anywhere, any time, without a license term to track. For a client running the same creator video across paid, organic, email and retail for two years, that is worth real money.
• 200,000-plus vetted creators. Creators apply to your briefs rather than being cold-pitched, and Cohley's search runs in plain language over 65,000 creator data points. You can also run custom surveys to find creators with a specific trait a client's brief depends on.
• AI checks on both ends. Brief Analysis scores your brief before launch, and Asset Analysis scores every submitted piece against the brief before it reaches your queue, which cuts revision rounds.
• Collaboration Suite. Internal teams and external reviewers, including the client, give structured feedback in one place instead of an email thread.
• Payments, contracts and invoices in the platform. You do not chase W-9s or write creator agreements.
• Managed Services. If a client wants the whole program run for them, Cohley's team can do it, which lets an agency resell an enterprise-grade managed program without staffing it.

Cohley's output is creator video, photography and reviews. If a client also needs a run of static ad variants for a launch, an AI ad generator that works from the product URL covers that without another creator brief, and it keeps the Cohley quote to the content only creators can make.

Where the quote-only model hurts an agency

The first cost is time. A quote-only vendor means a demo, a proposal and a negotiation before you can put a number in a client proposal, and if the client is deciding this week, that is a week you do not have. The second cost is structural: a price based on content volume grows in step with client orders. That suits a brand buying content for itself. For an agency it means the platform line on the P&L moves with the thing you are selling, so the markup you quoted on a fixed retainer is not the markup you keep.

The third cost is overlap. Managed Services does the strategy, recruiting, briefing and onboarding that an agency charges its own clients for. Buying it means paying a vendor to do your job, then marking it up, and the client can find the vendor. The fourth is the pilot. Three paid months is the minimum commitment even to evaluate, which is fine for one enterprise client and hard to justify for a roster of smaller ones.

None of this makes Cohley expensive. It makes it unpriced, which is a different problem, and one that matters most to the agencies with the most clients.

Cohley pricing vs flat-priced platforms for agencies

Two things stand out. Cohley and Billo are the only two without a published platform price, and Cohley is the only one that also bundles creator pay into the quote, which is why its number can only come from a call. The three published models differ in what moves the bill: nothing on AgencyUGC, a percentage of creator pay on Insense and JoinBrands. We cost those two out at four spend levels on the Insense alternative for agencies and JoinBrands alternative for agencies pages, and Billo's per-video economics are in Billo pricing for agencies.

What to ask on the Cohley demo

If Cohley is the right fit, and for an enterprise client with a perpetual-rights requirement it may well be, walk into the demo with the questions that decide whether the quote can sit inside a retainer.

1. What is the effective price per approved asset at our expected monthly volume, and how does it change at half and at double that volume?
2. Is the pilot price the same rate as the term contract, and what is the minimum term after the pilot?
3. Can one agency account hold several client brands with separate briefs, creators, budgets and reporting, and does each brand count against the quote separately?
4. What does the client see if we give them reviewer access in the Collaboration Suite: creator names, creator pay, Cohley branding?
5. Are creator payments invoiced to us at cost, and can we set a client-facing rate that differs from the creator's rate?
6. Which deliverables come with perpetual rights and which, if any, carry a term?

Questions three, four and five are the agency questions. Cohley's public material answers the first (yes, many brands per agency partner) and does not answer the other two, and those two are where an agency's margin lives. What the client can and cannot see is the whole subject of our white label UGC platform page, and it is the first thing to check on any platform you resell.

Cheaper alternatives for agencies buying UGC

For an agency whose clients buy a set number of UGC videos and photos a month, the practical alternative to an unpriced quote is a flat plan you can put straight into a retainer. AgencyUGC Starter is $49 a month for 3 client workspaces, Plus is $149 for 10 with per-client dashboards and client invoices, and Pro is $499 for unlimited clients with a client status page. There is no fee on creator pay and no meter inside a plan, so the number on the AgencyUGC pricing page is the number on your P&L. It does not do Managed Services, professional studio photography or FTC-compliant review programs, which is where Cohley earns its quote.

Before comparing platforms, know what the creators cost on their own; our breakdown of UGC creator rates in 2026 gives the per-video ranges by platform and format. And if a client's program is more affiliate than content, the right comparison is a different category entirely, which we cover on the GRIN alternative for agencies page.

To test whether a flat UGC workspace fits one of your clients, write a real brief in the builder at the top of this page. It matches vetted creators without an account, so you can judge the match before you pay anything or book anyone's demo.