Short answer: Influee costs $229 a month on Starter, $529 on Basic and $999 on Pro, with Enterprise priced by its sales team. The tiers differ by how many creator collaborations you can start each month (10, 25 or 50), and every plan adds a 10% marketplace fee on top of what you pay creators. Creator pay is not included in the subscription.
Influee is a UGC creator marketplace with more than 160,000 creators and a dedicated agency setup. The prices below are the US prices on influee.co/pricing and its agency page, read on October 1, 2026. A lot of review sites still list an older price sheet, so if you have seen $199, $399 and $749 elsewhere, that is why. We build a competing product for agencies, so treat this as an outside read and confirm anything you plan to quote a client against Influee's own page.
Influee pricing plans at a glance
| Influee plan | Monthly price | Creator collaborations per month | Marketplace fee on creator pay |
|---|---|---|---|
| Influee Starter | $229 | Up to 10 | 10% |
| Influee Basic | $529 | Up to 25 | 10% |
| Influee Pro | $999 | Up to 50 | 10% |
| Influee Enterprise | Quote | Custom | 10% |
Every tier includes the same features: access to the full creator pool, unlimited content per collaboration, usage rights for all content, final approval with unlimited revisions, and Influee's AI agent. You are paying for volume, not for extra tools. All plans are month to month and can be cancelled at the end of any billing period.
How much does Influee cost?
Influee costs between $229 and $999 a month in subscription, plus 10% of creator pay, plus the creator pay itself. Influee's own published average for a 30-second UGC video in the US is $57. So a small program of ten videos a month on Starter comes to $229, plus $570 to creators, plus a $57 fee, or roughly $856 all in.
Influee's billing starts when you publish your first campaign and creators begin applying, not when you sign up. There is no free trial. Instead there is a money-back guarantee: if you publish your first campaign and do not start a collaboration with any creator, Influee refunds the first month. Payment is by card or invoice.
What counts as a creator collaboration on Influee?
A collaboration is one creator you work with in a month, not one video. Influee does not limit how many videos or photos a single creator makes inside a collaboration; each creator charges their own rate per piece. A client that wants six videos from two creators uses two collaborations.
That rule is generous, and it is the main reason Influee Starter can stretch further than the number 10 suggests. The catch shows up when you want variety. Ads tested across many faces need many creators, and each new face is a new collaboration. Agencies running creative testing for paid social tend to hit the cap on creators long before they run out of budget.
Does Influee charge a marketplace fee?
Yes. Influee adds a 10% marketplace fee to every creator payment, on every plan including Enterprise. Pay a creator $100 and Influee charges you $110. Creator payments are held in escrow and released only after you approve the content.
Escrow is a real benefit when you hire creators you have never worked with: nobody gets paid for a video you have not accepted. The fee is the price of that protection and of the marketplace itself, and it scales with spend. At $5,000 a month in creator pay, the fee is $500 a month on top of the plan.
What does Influee cost an agency with several clients?
Influee's agency setup puts every client under one master account, with unlimited agency seats and unlimited clients. That is a strong offer, but it means all of your clients share one collaboration allowance and one fee rate. The table assumes three creators per client a month at Influee's $57 US average.
| Clients | Collaborations a month | Influee plan | Creator pay | 10% fee | Influee plan plus fee |
|---|---|---|---|---|---|
| 3 | 9 | Influee Starter, $229 | $513 | $51 | about $280 |
| 6 | 18 | Influee Basic, $529 | $1,026 | $103 | about $632 |
| 10 | 30 | Influee Pro, $999 | $1,710 | $171 | about $1,170 |
| 17 or more | 51+ | Influee Enterprise, quote | $2,907+ | $291+ | quote plus fee |
Two things stand out. The jump from three clients to four pushes 9 collaborations to 12, which is past Influee Starter's 10 and onto the $529 tier. And the fee column climbs every time a client asks for more content, which is hard to build into a fixed monthly retainer. Neither is a hidden cost, both are on the pricing page, but they are the numbers that decide whether Influee fits an agency's margin.
Is Influee worth it for agencies?
Influee is worth it for an agency that needs creators it does not have yet, works across several countries, or wants to give clients a branded workspace on the agency's own domain with its logo and colors. Few UGC platforms offer that last piece, and the creator pool with escrow takes real work off a small team.
It is a weaker fit for an agency that already has a creator bench, because you pay 10% to work with creators you could pay directly, and for an agency that sells fixed retainers to many small clients, because the collaboration cap is shared across the whole roster. Once your clients' ads are live, reporting on them is a separate job; agencies that pull UGC ad results into one marketing dashboard for every ad channel avoid rebuilding the same client report by hand each month.
Influee vs a flat-priced UGC platform for agencies
The alternative model is to pay per client, not per collaboration, and to pay creators directly. On AgencyUGC, Starter is $49 a month for three client workspaces, Plus is $149 for ten and Pro is $499 for unlimited clients. There is no fee on creator pay and no cap on how many creators a client books. Client reports and invoices are priced at the client rate you set, so a creator's fee never shows up on anything the client opens.
| Clients | Influee plan plus 10% fee | AgencyUGC plan | Monthly difference |
|---|---|---|---|
| 3 | about $280 | $49 | about $231 |
| 6 | about $632 | $149 | about $483 |
| 10 | about $1,170 | $149 | about $1,021 |
That gap is not free money. Influee's number includes a creator marketplace, escrow and built-in revisions, and on a flat plan your team handles more of that itself. The honest comparison is the gap against the hours your team would spend. We lay the switch out row by row, including what Influee does better, on the Influee alternative for agencies page.
Cheaper Influee alternatives for agencies
If the 10% fee is the problem, Insense (7% plus a plan) and JoinBrands (8% to 15% plus a plan) use the same model at different rates; our Insense pricing for agencies and JoinBrands review for agencies work through both for a client roster. If you want every option priced for the same ten-client agency, see the best UGC platform for agencies comparison, and for our own tiers the AgencyUGC pricing page.
Questions to ask Influee before you sign
- Which plan includes the agency-branded workspace on our own domain, and does it cost extra?
- Does the collaboration count reset monthly, and do unused collaborations roll over?
- What does Enterprise cost at 60, 80 or 100 collaborations a month, and is the 10% fee negotiable there?
- Can clients be invoiced separately, or does every creator payment run through the agency's account?
- What usage period do the included content rights cover for paid ads?
Common questions
Written by the AgencyUGC. AgencyUGC is a white-label workspace agencies use to source, brief, and manage vetted UGC creators for their clients, so our rate and workflow guidance is drawn directly from how agency creator budgets actually get built.
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